Our Values
Innovative Solutions
We believe in crafting innovative and custom AI implementations that go beyond the obvious to solve our clients’ unique challenges.
Bold Exploration
We’re committed to exploring the uncharted possibilities of AI, challenging limits, and embracing the unknown to drive meaningful transformation.
Playful Curiosity
We foster an environment of playful curiosity, where learning, experimenting, and having fun lead to powerful discoveries and genuine excitement for our work.
Yaacov Jacob

Over the past years, Yaacov Jacob has been deeply immersed in the transformative world of AI, exploring the latest tools and implementing innovative approaches that elevate how professional services interact with technology.
At his 70+ person tax firm, Yaacov successfully implemented AI to improve their systems, automating many daily tasks used throughout both operations and human resources. From developing custom AI chatbots that simulate challenging conversations for staff trainings, to integrating AI-driven assistants across websites, Yaacov’s journey has been about pushing the limits of what’s possible—making advanced AI approachable and actionable for businesses of all kinds.
Seeing how AI advances are an ever-growing industry, and recognizing that many professionals he worked with did not know how to implement AI in their daily office work or to improve client interactions, Yaacov decided to create Y2J Advisors.
Yaacov’s passion lies in taking the complex and making it accessible. He works with professionals to seamlessly implement AI into their systems, helping them unlock efficiencies, enhance customer experiences, and scale their services without losing the human touch.
